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Another Web Strategy Blog

Super duper.
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What your website visitors want to see – and how to lose them

I saw an article on Inc.com entitled “Almost Half of Your Visitors Leave Your Website if They See 1 of These 3 Things. The article had some very useful information about what your visitors want to see on your site, though due to some sort of lapse in editorial oversight they forgot to mention the These 3 Things. Oh well. I’ve summarized what your visitors need to see here in this post.
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Is your website getting the job done, or is it an online dumpster fire?

So which one are you: Is your site current, vibrant, healthy, modern? Does it WOW your visitors? Does it represent your brand and does it fulfill on your sales and marketing goals? Or is it an online dumpster fire? Your website is only as good as the results it delivers. That’s worth taking seriously.
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Rethinking your Mobile Website Strategy

Here’s your takeaway for this article: Your mobile visitor and your desktop visitor are not the same person and they have different needs. Question: are you taking these differences into consideration when building out your pages?
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8 Common Homepage Mistakes & 10 Rules to build by

The topic of how to build a truly great homepage has been on my mind a lot over the past few weeks. First, I’m going to list out some very common homepage mistakes I see out there in the wild. Next I’ll make some recommendations that you can apply right away. Finally I’ll give you a short list of homepage rules that I’ve developed over the years which I edit regularly to keep up with the times.
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Designing a better MailChimp signup process

From subscription form to welcome message, your MailChimp signup process has to really stand out from the crowd. I’ma show you how to do that right now. SO MANY people get this way wrong. Don’t shoot yourself in the foot when you’re still at the starting line.
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[PODCAST] What’s Your Website’s Real Job – Do you even know?

Last week I had the privilege to be featured once again on the excellent 805Conversations Podcast with Mark Sylvester and Patrick Melroy. This wide-ranging conversation covered a lot of ground and I know you’ll find some real value in this talk on Web Strategy, Branding, and Authenticity Marketing.
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How Clear is Your Brand Message?

Consider your message for a moment. Your brand message that you’ve got on your site, business card, and so forth. Got it in your mind’s eye? Good. Now riddle me this: how well does your message reflect what your company does in your marketplace?
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[Podcast] The Web Can Be a Scary Place — Be Sure to Have a PLAN

I had the privilege of sitting down with Mark Sylvester of 805Connect and Patrick Melroy of Pullstring Press for a rousing 805Conversation which centered on the importance of having a strategy in place as you begin to build your web presence.
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Your long rambling newsletter is not making you any friends

Your long, rambling newsletter is not making you any friends. Srsly. Your newsletter list is your strongest marketing asset, and if you’re like most small to medium sized businesses, you’re blowing it big time. And it doesn’t have to be that way at all.
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