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What your website visitors want to see – and how to lose them

In Marketing, Resources by Chris Foley

I saw an article on Inc.com entitled “Almost Half of Your Visitors Leave Your Website if They See 1 of These 3 Things. The article had some very useful information about what your visitors want to see on your site, though due to some sort of lapse in editorial oversight they forgot to mention the These 3 Things. Oh well. I’ve summarized what your visitors need to see here in this post.

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Rethinking your Mobile Website Strategy

In Branding by Chris Foley

Here’s your takeaway for this article: Your mobile visitor and your desktop visitor are not the same person and they have different needs.
Question: are you taking these differences into consideration when building out your pages?

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ALL THE EXPERTS – Some thoughts on expertise

In Musings by Chris Foley

Have we reached PEAK EXPERT? This has been coming up a lot lately in my Mastermind group and in conversations I’ve been having with friends and colleagues: What does it even mean to be an expert at something? I’m seeing a rather disconcerting trend whereby folks who take a couple of online classes and decide that they’re going to put their own (tragically minor) spin on it and go into business teaching that thing themselves. The trouble is that this person isn’t an expert; they just took a couple of courses and now they’re going to regurgitate this plagiarized shit back on their own customers. How do you tell the difference?

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8 Common Homepage Mistakes & 10 Rules to build by

In Branding, Marketing, Training by Chris Foley

The topic of how to build a truly great homepage has been on my mind a lot over the past few weeks.

First, I’m going to list out some very common homepage mistakes I see out there in the wild. Next I’ll make some recommendations that you can apply right away. Finally I’ll give you a short list of homepage rules that I’ve developed over the years which I edit regularly to keep up with the times.

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How Clear is Your Brand Message?

In Branding, Freelance by Chris Foley

Consider your message for a moment. Your brand message that you’ve got on your site, business card, and so forth. Got it in your mind’s eye? Good. Now riddle me this: how well does your message reflect what your company does in your marketplace?

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In 2014 Content Remains King – 5 Ways Google is Changing SEO

In Marketing, Training by Tyler Suchman

In 2014, Google proves that Content Remains King. Reputation is a hard-earned, easily-lost thing. While customer service (like Zappos and 37 Signals) and killer products (like Apple and Tesla) grab the most ink, investing the same level of quality and attention to detail in a robust content strategy is vitally important to a successful online presence.