The topic of how to build a truly great homepage has been on my mind a lot over the past few weeks.
First, I’m going to list out some very common homepage mistakes I see out there in the wild. Next I’ll make some recommendations that you can apply right away. Finally I’ll give you a short list of homepage rules that I’ve developed over the years which I edit regularly to keep up with the times.
From subscription form to welcome message, your Mailchimp signup process has to really stand out from the crowd. I’ma show you how to do that right now. SO MANY people get this way wrong. Don’t shoot yourself in the foot when you’re still at the starting line.
Last week I had the privilege to be featured once again on the excellent 805Conversations Podcast with Mark Sylvester and Patrick Melroy. This wide-ranging conversation covered a lot of ground and I know you’ll find some real value in this talk on Web Strategy, Branding, and Authenticity Marketing.
Consider your message for a moment. Your brand message that you’ve got on your site, business card, and so forth. Got it in your mind’s eye? Good. Now riddle me this: how well does your message reflect what your company does in your marketplace?
Every once in a while a WordPress plugin comes along that is so mind-bloggingly useful and beneficial that it actually changes your own habits. Co-Schedule is such a plugin.
Here’s a quick-jump guide to all of the excellent Video resource videos that Mailchimp has put up into their Knowledge Base. These Mailchimp training videos range from Beginner to Advanced.
Your blog needs to be graphically driven, and it’s always best to source an image library that fits your voice and message. Enter Death to Stock.
I had the privilege of sitting down with Mark Sylvester of 805Connect and Patrick Melroy of Pullstring Press for a rousing 805Conversation which centered on the importance of having a strategy in place as you begin to build your web presence.
We use high-quality WordPress frameworks to build out our sites. This is how we’re able to deliver a $6,000 site that would have cost more than $10,000 just 3 years ago.
Do not play it cheap when it comes to your web hosting. I have a “deep thoughts” box on my homepage with the following message: CHANCES ARE YOUR WEBSITE ISN’T A HOBBY — IT’S YOUR BUSINESS!
iubenda is a web tool for generating a Privacy Policy for our sites in a matter of minutes. Very simple to use and beats paying massive civil fines.
We’re conducting an online experiment to track a handful of different content posts across several platforms. We run this sort of test every couple of years to learn more about what’s currently working out there in Social Media Land and what’s not working.
You’ve heard it before: Content is King. Well, if Content is King, then is Social Media Queen?
No. Content is also Queen. And Content is Prince, Princess. In fact, Content is your entire Royal Family.
In 2014, Google proves that Content Remains King. Reputation is a hard-earned, easily-lost thing. While customer service (like Zappos and 37 Signals) and killer products (like Apple and Tesla) grab the most ink, investing the same level of quality and attention to detail in a robust content strategy is vitally important to a successful online presence.
While I feel that everyone can benefit from some mentoring I think that we’re going overboard with our leadership compulsion. I look to my dogs for guidance, as they seem to have it all worked out.
