Being fearful is one of the largest stopping blocks that people experience. Fear of failure, fear of being disliked, of being cast out, ending up alone, etc. Most of the time, these fears aren’t even really real; not rational fears. And more important than that is that most of the time the fears aren’t actually defined.
People in general have a real love affair with the grey areas. The shadows, ambiguousness. We seem to do almost anything possible to keep from answering questions in a straight way, and we love to weasel out of being clear about things. It’s a step beyond avoiding accountability. It’s a fear of specificity.
I saw an article on Inc.com entitled “Almost Half of Your Visitors Leave Your Website if They See 1 of These 3 Things. The article had some very useful information about what your visitors want to see on your site, though due to some sort of lapse in editorial oversight they forgot to mention the These 3 Things. Oh well. I’ve summarized what your visitors need to see here in this post.
So which one are you: Is your site current, vibrant, healthy, modern? Does it WOW your visitors? Does it represent your brand and does it fulfill on your sales and marketing goals? Or is it an online dumpster fire? Your website is only as good as the results it delivers. That’s worth taking seriously.
You Wouldn’t Believe the New Opportunities! – he said to me.
I received an email this morning that made me laugh and warmed my heart. It was from one of my favorite new customers for whom we’ve just built a new site.
Here’s your takeaway for this article: Your mobile visitor and your desktop visitor are not the same person and they have different needs.
Question: are you taking these differences into consideration when building out your pages?
Have we reached PEAK EXPERT? This has been coming up a lot lately in my Mastermind group and in conversations I’ve been having with friends and colleagues: What does it even mean to be an expert at something? I’m seeing a rather disconcerting trend whereby folks who take a couple of online classes and decide that they’re going to put their own (tragically minor) spin on it and go into business teaching that thing themselves. The trouble is that this person isn’t an expert; they just took a couple of courses and now they’re going to regurgitate this plagiarized shit back on their own customers. How do you tell the difference?
The topic of how to build a truly great homepage has been on my mind a lot over the past few weeks.
First, I’m going to list out some very common homepage mistakes I see out there in the wild. Next I’ll make some recommendations that you can apply right away. Finally I’ll give you a short list of homepage rules that I’ve developed over the years which I edit regularly to keep up with the times.
From subscription form to welcome message, your MailChimp signup process has to really stand out from the crowd. I’ma show you how to do that right now. SO MANY people get this way wrong. Don’t shoot yourself in the foot when you’re still at the starting line.
Last week I had the privilege to be featured once again on the excellent 805Conversations Podcast with Mark Sylvester and Patrick Melroy. This wide-ranging conversation covered a lot of ground and I know you’ll find some real value in this talk on Web Strategy, Branding, and Authenticity Marketing.
Consider your message for a moment. Your brand message that you’ve got on your site, business card, and so forth. Got it in your mind’s eye? Good. Now riddle me this: how well does your message reflect what your company does in your marketplace?
Every once in a while a WordPress plugin comes along that is so mind-bloggingly useful and beneficial that it actually changes your own habits. Co-Schedule is such a plugin.