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How Clear is Your Brand Message?

In Branding, Freelance by Christopher Michael0 Comments

Consider your message for a moment. Your brand message that you’ve got on your site, business card, and so forth. Got it in your mind’s eye? Good. Now riddle me this: how well does your message reflect what your company does in your marketplace?

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A Social Experiment Leads to Better Leads

In Marketing by Christopher Michael0 Comments

We’re conducting an online experiment to track a handful of different content posts across several platforms. We run this sort of test every couple of years to learn more about what’s currently working out there in Social Media Land and what’s not working.