View Post

Rethinking your Mobile Website Strategy

In Branding by Chris Foley

Here’s your takeaway for this article: Your mobile visitor and your desktop visitor are not the same person and they have different needs.
Question: are you taking these differences into consideration when building out your pages?

View Post

8 Common Homepage Mistakes & 10 Rules to build by

In Branding, Marketing, Training by Chris Foley

The topic of how to build a truly great homepage has been on my mind a lot over the past few weeks.

First, I’m going to list out some very common homepage mistakes I see out there in the wild. Next I’ll make some recommendations that you can apply right away. Finally I’ll give you a short list of homepage rules that I’ve developed over the years which I edit regularly to keep up with the times.

View Post

How Clear is Your Brand Message?

In Branding, Freelance by Chris Foley

Consider your message for a moment. Your brand message that you’ve got on your site, business card, and so forth. Got it in your mind’s eye? Good. Now riddle me this: how well does your message reflect what your company does in your marketplace?