I saw an article on Inc.com entitled “Almost Half of Your Visitors Leave Your Website if They See 1 of These 3 Things. The article had some very useful information about what your visitors want to see on your site, though due to some sort of lapse in editorial oversight they forgot to mention the These 3 Things. Oh well. I’ve summarized what your visitors need to see here in this post.
So which one are you: Is your site current, vibrant, healthy, modern? Does it WOW your visitors? Does it represent your brand and does it fulfill on your sales and marketing goals? Or is it an online dumpster fire? Your website is only as good as the results it delivers. That’s worth taking seriously.
You Wouldn’t Believe the New Opportunities! – he said to me.
I received an email this morning that made me laugh and warmed my heart. It was from one of my favorite new customers for whom we’ve just built a new site.
The topic of how to build a truly great homepage has been on my mind a lot over the past few weeks.
First, I’m going to list out some very common homepage mistakes I see out there in the wild. Next I’ll make some recommendations that you can apply right away. Finally I’ll give you a short list of homepage rules that I’ve developed over the years which I edit regularly to keep up with the times.
From subscription form to welcome message, your MailChimp signup process has to really stand out from the crowd. I’ma show you how to do that right now. SO MANY people get this way wrong. Don’t shoot yourself in the foot when you’re still at the starting line.
Last week I had the privilege to be featured once again on the excellent 805Conversations Podcast with Mark Sylvester and Patrick Melroy. This wide-ranging conversation covered a lot of ground and I know you’ll find some real value in this talk on Web Strategy, Branding, and Authenticity Marketing.
I had the privilege of sitting down with Mark Sylvester of 805Connect and Patrick Melroy of Pullstring Press for a rousing 805Conversation which centered on the importance of having a strategy in place as you begin to build your web presence.
Your long rambling newsletter is not making you any friendsView Post
Why Your Content Strategy Needs to be a LOT Better than MineView Post
You’ve heard it before: Content is King. Well, if Content is King, then is Social Media Queen?
No. Content is also Queen. And Content is Prince, Princess. In fact, Content is your entire Royal Family.
Mapping out your web presence can be a real pain in the ass!View Post
In 2014, Google proves that Content Remains King. Reputation is a hard-earned, easily-lost thing. While customer service (like Zappos and 37 Signals) and killer products (like Apple and Tesla) grab the most ink, investing the same level of quality and attention to detail in a robust content strategy is vitally important to a successful online presence.