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What your website visitors want to see – and how to lose them

In Marketing, Resources by Chris Foley

I saw an article on Inc.com entitled “Almost Half of Your Visitors Leave Your Website if They See 1 of These 3 Things. The article had some very useful information about what your visitors want to see on your site, though due to some sort of lapse in editorial oversight they forgot to mention the These 3 Things. Oh well. I’ve summarized what your visitors need to see here in this post.

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8 Common Homepage Mistakes & 10 Rules to build by

In Branding, Marketing, Training by Chris Foley

The topic of how to build a truly great homepage has been on my mind a lot over the past few weeks.

First, I’m going to list out some very common homepage mistakes I see out there in the wild. Next I’ll make some recommendations that you can apply right away. Finally I’ll give you a short list of homepage rules that I’ve developed over the years which I edit regularly to keep up with the times.

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In 2014 Content Remains King – 5 Ways Google is Changing SEO

In Marketing, Training by Tyler Suchman

In 2014, Google proves that Content Remains King. Reputation is a hard-earned, easily-lost thing. While customer service (like Zappos and 37 Signals) and killer products (like Apple and Tesla) grab the most ink, investing the same level of quality and attention to detail in a robust content strategy is vitally important to a successful online presence.