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What your website visitors want to see – and how to lose them

In Marketing, Resources by Christopher Michael FoleyLeave a Comment

I saw an article on Inc.com entitled “Almost Half of Your Visitors Leave Your Website if They See 1 of These 3 Things. The article had some very useful information about what your visitors want to see on your site, though due to some sort of lapse in editorial oversight they forgot to mention the These 3 Things. Oh well. I’ve summarized what your visitors need to see here in this post.

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8 Common Homepage Mistakes & 10 Rules to build by

In Branding, Marketing, Training by Christopher Michael FoleyLeave a Comment

The topic of how to build a truly great homepage has been on my mind a lot over the past few weeks.

First, I’m going to list out some very common homepage mistakes I see out there in the wild. Next I’ll make some recommendations that you can apply right away. Finally I’ll give you a short list of homepage rules that I’ve developed over the years which I edit regularly to keep up with the times.

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A Social Experiment Leads to Better Leads

In Marketing by Christopher Michael FoleyLeave a Comment

We’re conducting an online experiment to track a handful of different content posts across several platforms. We run this sort of test every couple of years to learn more about what’s currently working out there in Social Media Land and what’s not working.