So which one are you: Is your site current, vibrant, healthy, modern? Does it WOW your visitors? Does it represent your brand and does it fulfill on your sales and marketing goals? Or is it an online dumpster fire? Your website is only as good as the results it delivers. That’s worth taking seriously.
You Wouldn’t Believe the New Opportunities! – he said to me.
I received an email this morning that made me laugh and warmed my heart. It was from one of my favorite new customers for whom we’ve just built a new site.
Have we reached PEAK EXPERT? This has been coming up a lot lately in my Mastermind group and in conversations I’ve been having with friends and colleagues: What does it even mean to be an expert at something? I’m seeing a rather disconcerting trend whereby folks who take a couple of online classes and decide that they’re going to put their own (tragically minor) spin on it and go into business teaching that thing themselves. The trouble is that this person isn’t an expert; they just took a couple of courses and now they’re going to regurgitate this plagiarized shit back on their own customers. How do you tell the difference?
While I feel that everyone can benefit from some mentoring I think that we’re going overboard with our leadership compulsion. I look to my dogs for guidance, as they seem to have it all worked out.