We design, build and manage


Smart, Creative,
DATA-DRIVEN
Marketing Programs and
Web Sites

for discerning brands in consumer,
B2B, and educational markets.

PXLPOD Services Overview

PXLPOD Services Overview

Websites

Your website is the heart of your online world. The hub. The mothership. The buck, quite literally, stops here. The web world has matured rapidly and user expectations are higher and more demanding than ever before. Your brand’s credibility is significantly impacted by how well you present yourself online.


See Our Site Packages

eCommerce

Running eCommerce online once required learning difficult platforms which made for good shopping carts but weren’t very good for much else. Now WooCommerce adds full store capabilities to your existing WordPress website while retaining the excellent WordPress features you’ve grown to rely on.


More on eCommerce

Lead Generation

There are a lot of people selling online, and you need to find a way to be heard above all of the noise. The old ways don’t work anymore. Lead Generation is the process of building an audience around shared values and interests relevant to your brand. Good leads make for likely customers, but you need a plan.


More on Leads

Campaigns

Once you’ve got your Lead Generation plan in place it’s time to cultivate those leads and engage them with interesting and valuable messaging. Engaged leads are good leads, and ignored leads dry up. We build long and short-term campaigns that convert leads into customers and customers into repeat buyers.


More on Campaigns

SEO / SEM

Good SEO begins with Keyword Research and Optimization of your existing on-page content. Your content is your key to increased organic traffic. Make every word on your pages work for you. Learn what your audience is searching for now, and use paid search ads to bring in new customers.


Our Search & Ads Services

Content

Content Creation and management is one of the most difficult initiatives for small businesses to begin on their own. We can get you started with a content strategy, and work with you to develop an editorial calendar, and to produce high-value, high-engagement content to be published in regular intervals.


Good Content Converts

Social

Social Media is not about selling. It’s about building community and enthusiasm around your brand’s values and mission. Understand the platforms best for your brand, engage your audience, and expose them to your values through your high-value content. Loyalty will follow and loyalty brings many benefits for your brand.


Science of Social Media

Training

Our Consulting Services include training and development programs for your existing marketing department. Empower your team members with current best-practice techniques & insights so they can run our long & short-term campaign strategies effectively and powerfully post-launch. This is fast becoming one of our most popular products.


Knowledge is Power

A process in four phases

How we do what we do

1

Discovery

PHASE 1: We work to understand your goals, your business and what it will take to "WOW" your customer. There's a fair amount of traffic analysis in this phase as well as a strong competitive analysis to find out what your competitors are doing -- right and wrong -- in your space.

2

Concept

PHASE 2: We approach our website solutions from a marketing standpoint first. Too often this process is done backwards, where the marketing strategy is assembled later to fit the site. That method is very common and it doesn't produce the best results. This phase concludes with a fully-crafted website narrative.

3

Blueprint

PHASE 3: This is when the fun really starts. We take your customer-centric website narrative and use that to map our your visitor flow. This is also called the Customer Journey. The design engine kicks into action as we develop your sitemap, wireframes, conversion diagrams, and fully-designed page mockups. This phase is highly collaborative and is where the creative juices reach a boiling point.

4

Architecture

PHASE 4: Cue the engineers. This is where we get to building. Mobile-responsive web pages inside of an easy-to-manage content management system (CMS) with all of the features you'll need to drive your website and your marketing strategy towards your goals. We test, we adjust, refine, and test some more ensuring that everything is as it needs to be. We don't launch until you say GO and we don't stop until you're happy.

1

Discovery

PHASE 1: We work to understand your goals, your business and what it will take to "WOW" your customer. There's a fair amount of traffic analysis in this phase as well as a strong competitive analysis to find out what your competitors are doing -- right and wrong -- in your space.

2

Concept

PHASE 2: We approach our website solutions from a marketing standpoint first. Too often this process is done backwards, where the marketing strategy is assembled later to fit the site. That method is very common and it doesn't produce the best results. This phase concludes with a fully-crafted website narrative.

3

Blueprint

PHASE 3: This is when the fun really starts. We take your customer-centric website narrative and use that to map our your visitor flow. This is also called the Customer Journey. The design engine kicks into action as we develop your sitemap, wireframes, conversion diagrams, and fully-designed page mockups. This phase is highly collaborative and is where the creative juices reach a boiling point.

4

Architecture

PHASE 4: Cue the engineers. This is where we get to building. Mobile-responsive web pages inside of an easy-to-manage content management system (CMS) with all of the features you'll need to drive your website and your marketing strategy towards your goals. We test, we adjust, refine, and test some more ensuring that everything is as it needs to be. We don't launch until you say GO and we don't stop until you're happy.

Got some questions? No problem. We’ve put some of our most Frequently Asked Questions together for you.