Online Marketing Services
Online Marketing Services
Lead Generation & Landing Pages
The difference between a conversion and a bounce is only everything.
Our websites allow you to build custom landing pages designed to convert visits to leads. Alternately you can use a system such as Unbounce or LeadPages to build strong marketing & lead funnels. These tools are terrific, but like any great tool, you need to know how to wield it. We know how.
We’re comfortable building landing pages on your WordPress website, or inside of a hosted platform of your choice. Either way, our approach to building landing pages will make a real difference for your marketing ROI.
Promotions & Campaigns
You’ve built an audience – now it’s time to turn them into customers!
Too frequently we observe brands devoting what little in-house resources they have to covering as many bases as possible. The result is that no one of these bases are covered very effectively.
Are you marketing without a real, solid plan in place? If so, don’t worry, you’re in very good company!
It’s not important for you to be active on every platform and in every channel. What’s important is that you’ve got a plan, you’ve got the resources allocated, and you’re active where it most counts for your audience.
Newsletter/Email Marketing is absolutely where it’s at.
Don’t let anybody tell you that email marketing is dead. Time after time we see that email marketing efforts done properly with the right tools can yield the best ROI of any campaign types. Your email list is your most valuable marketing asset but you’ve got to do it right.
The Science of Social Media
Why are you on the Socials?
Think quick! What’s your answer to this question?
You have to be on social media, right? Well, yeah, you do, but not in the way you probably think.
Look, the old ways of marketing aren’t working anymore. Times have changed and that’s a good thing.
According to socialmediatoday.com, as of 2015 year end there are 2.206 billion active social media users, with a global penetration of 30%. Facebook alone add 1/2 million new users to their network every day.
That doesn’t mean that you need to get Facebooking right away; it means that there’s a lot of opportunity out there for brands who (you guessed it) have a solid plan in place and are executing that plan effectively and regularly.
Good Social Media Strategy lives inside of a larger marketing plan.
Successful brands understand and embody this very important point. This is the difference between social media success and flailing miserably on the socials.
Your Content Publishing Partner
“Guess what? You’re a publisher now. Congratulations!”
I said this to a client-friend one day over coffee while we were discussing his shiny new marketing plan. The truth is this: any online marketing plan requires content and a fair amount of it. Most brands absolutely do not have the in-house resources to produce high-quality, high-value content on a regular basis then turn that content around and place it into all of the various channels required to get out in front of their ideal prospects. This is a problem that we face with every customer we have — 100% of the time.
So we decided to do something about it.
Let us be your partner-in-content. We’ve assembled a stable of content creators and services that can take our content & re-purpose it for publishing on a myriad of platforms in a myriad of different ways. We work with the folks over at MadContent to generate high-touch content for our customers that resonates with audience in a way that delivers a high value to that audience, while delivering a keyword-rich experience to help increase our customers’ SEO rank across all search engines.
In addition to MadContent, we’ve gathered several freelance content creators together enabling us to custom order exclusive blog posts, page copy, podcasts, graphics, photography, and video content that is specific to your needs and to your audience. All highly engaging, and all optimized for search.
Again, without a regular and reliable source of high-value content, you have no marketing. Content fuels everything that you do online: Email blasts, Social Media publishing, Landing Pages, SEO, Pay Per Click ads… everything requires fresh content.
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