Specific and Measurable – Where do you like to keep things vague?

In Freelance by Christopher Michael FoleyLeave a Comment

Why it matters:
You can’t bring a dream into reality unless it’s clearly defined. Period. You can’t. You can’t build on a foundation of vagueness.

Why it matters:
You can’t bring a dream into reality unless it’s clearly defined. Period. You can’t. You can’t build on a foundation of vagueness.

 
Image

People in general have a real love affair with the grey areas. The shadows, ambiguousness. We seem to do almost anything possible to keep from answering questions in a straight way, and we love to weasel out of being clear about things. It’s a step beyond avoiding accountability. It’s a fear of specificity.

How can I connect your call?

I harp on this point a lot, in fact; the need for our goals and ideas to be as specific and measurable as is possible. There’s simply no other way to create anything. Try it. Hire an architect to build you a new house, but disallow him or her from drawing up blueprints. How well do you think that will work? Or call a local restaurant and place a carry-out order, but don’t tell them exactly what you want. How long do you think it will take for them to hang up the phone? Here’s another scenario that you might recognise from your own life:

Person A: Hey honey, let’s go out. What would you like to eat?
Person B: Oh I don’t know, you decide. Okay, what? You don’t know what you want to eat? This isn’t a difficult question.
Person A: Yeah, but I’m asking you, what would you like tonight?
Person B: Well, we had Italian food on Monday. And I’m tired of Pizza. You always pick pizza.
Person A: Yeah, okay, so what DO you want?
Person B: I don’t want sushi again.

Does this sound at all familiar? Scenes like this one are super common and only end in a lot of frustration for couples and families. Why does this happen at all? Why are we so trained to be able to quickly identify what we don’t want, but we’re really bad at identifying and then owning what we want. Is it because we don’t feel that we deserve to even want things? Or are we so afraid of rejection that we’d rather not dare declare what we want? What is behind all of this? Do you have any idea how sexy, how attractive it is when you know what you want, and can articulate it clearly and powerfully? Well it is! Either way, it’s very important to note the following:

You can’t create NOT something

We’ve all heard or even had said things like this: I do not want to be anything like my mother. Or when asked what we would love to do for a living if we could choose anything: Well, I know that I don’t want to do anything in this or that sort of field. Wow, we’re all amazing experts on what we don’t want, but why do we create what we don’t want, over and over and over and over again? Why do we do this? We can argue over this point for weeks and never come up with a definitive answer. I’m not a psychotherapist, and I’m not entirely interested in getting behind the pathologies of negative thinking. What I do know is this:

You can’t bring a dream into reality unless it’s clearly defined

Period. You can’t. You can’t build on a foundation of vagueness. I have a conversation on an almost weekly basis with my web development clients that closely resembles the what would you like for dinner conversation above. It usually ends with them saying “You’re the expert, you do what you feel is best.” Okay, so now I’m responsible for building something that will best represent you and your business? Aces.

If you can’t be responsible for creating your dreams, you can’t create your dreams. and if that weren’t enough… If you can’t clearly define your dreams, you can’t create your dreams.

Specific and measurable. Define it. Go for it. Or keep it vague, and create nothing remarkable. It’s your choice, just in case you didn’t know that.

 

Do you like what you see here?

Get the newsletter

I write two newsletters each month.
One for brands and and one for freelancers and small business persons.

Do you like what you see here?

Get the newsletter

I write two newsletters each month.
One for brands and and one for freelancers and small business persons.

You're the best. Now go and make something awesome!