The topic of how to build a truly great homepage has been on my mind a lot over the past few weeks.

First, I’m going to list out some very common homepage mistakes I see out there in the wild. Next I’ll make some recommendations that you can apply right away. Finally I’ll give you a short list of homepage rules that I’ve developed over the years which I edit regularly to keep up with the times.

From subscription form to welcome message, your MailChimp signup process has to really stand out from the crowd. I’ma show you how to do that right now. SO MANY people get this way wrong. Don’t shoot yourself in the foot when you’re still at the starting line.