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Set up Email Domain Authentication

In by Pausha Foley

In this video, you’ll learn how to set up DKIM authentication for an email domain managed outside of Mailchimp. Authentication is critical for the delivery of your emails to your recipients’ inboxes. Using Domain Keys Identified Mail (or DKIM) shows your subscribers’ inbox service providers that you’re a legitimate sender, and helps protect you and your recipients from spam, forgery, and phishing. Inbox Service Providers (ISPs) like Google, Yahoo, and Microsoft use DKIM as a way to scan incoming emails for spam or spoofed addresses. Emails that fail authentication are more likely to arrive in a spam or junk folder.