Your audience data is one of the most valuable tools you have for improving your marketing and growing your business. With every new purchase from your website and each additional newsletter signup you’re gathering data that can tell you who your audience is and what they love about your brand. But as your business grows, so does the amount of customer data you have to keep track of.
That is where audience management tools like Tags, Groups, and Segments come in to help; allowing you to organize your audience in a way that sets you up to target your audience more effectively. By using these tools, you’ll be able to turn all of your insights (including engagement data, tags you’ve applied, and groups your contacts have selected) into more targeted, segmented marketing.