Project: Dr. Keith Witt’s School of Love

the School of Love


Dr. Keith has a handful of content types running on his site, including free blog content, members-only subscription-based periodical content, and premium educational series content. His articles and lesson posts are media-rich, featuring video clips, audio downloads, and conversations formatted for podcast delivery. He also has books for sale, which forward to his Amazon store.

Project Brief

WordPress website geared to lead generation, registration for exclusive members-only content, and the sales of several types of educational products.

Custom Mailchimp Automation sequences to deliver welcome packages to School of Love members.

Members area powered by WooCommerce Members.

Features

  • Members Protected Access Area
  • Gravity Forms Integration
  • Mailchimp Integration
  • Stripe Merchant Gateway
  • Engaging Blog / Social Share
  • Sitewide Custom Design
  • WooCommerce Store Platform
  • Fully Responsive | Mobile-Friendly

Price Package

  • Rocket Ship WordPress Website
  • eCommerce Add-on
  • Membership Add-on
  • SecurePod Add-on

Project Brief

WordPress website geared to lead generation, registration for exclusive members-only content, and the sales of several types of educational products.

Custom Mailchimp Automation sequences to deliver welcome packages to School of Love members.

Members area powered by WooCommerce Members.

Features

  • Members Protected Access Area
  • Gravity Forms Integration
  • Mailchimp Integration
  • Stripe Merchant Gateway
  • Engaging Blog / Social Share
  • Sitewide Custom Design
  • WooCommerce Store Platform
  • Fully Responsive | Mobile-Friendly

Price Package

  • Rocket Ship WordPress Website
  • eCommerce Add-on
  • Membership Add-on
  • SecurePod Add-on

Some backstory


Dr. Keith Witt is one of the most prolific creators I’ve had the privilege of knowing. He turns out books at an alarming clip and has a ton to share with the world.

The website concept is simple on the surface but has quite a bit of complexity when you look under the hood. First, he’s got a series of books for sale. The hard-copy books are available for sale on Amazon while the eBook versions are sold directly from his site. Next, he’s got a series of long-form School of Love Lecture Videos that we’re selling on his site via WooCommerce as digital downloads. He’s also got a series of bite-sized Core Concepts videos, also for sale via WooCommerce as digital downloads.

From there, he’s got a monthly newsletter that he fills with a FREE BOOK CHAPTER offer that we serve with a pop-up extension called ConvertPlug. We love this and it’s very effective. And as if that weren’t enough, we’ve got a members-only newsletter list that delivers exclusive content and offers to those members. We’re using WooCommerce Members to power that site component.

Meanwhile, Dr. Keith is hard at work on his next best-selling Integral Psychology book! The guy’s a machine..


Miscellany


  • Hosting: DrKeithWitt.com is hosted on WPEngine Manage WordPress Hosting, which we feel is just about the best thing out there right now for secure and reliable WordPress hosting.
  • Privacy Policy: You might not realize that having a Privacy Policy on your website is not just a very good idea; it’s the law! We’re using the excellent iubenda system for managing and a displaying dynamic Privacy Policy in the site footer that is automatically and regularly updated by the iubenda compliance team with little to no effort on our part. Talk about piece of mind! This is the best system currently available for managing the ever-changing disclosure requirements in an affordable and lightweight package.
  • ConvertPlug: Lead Generation made fun and easy.
  • WooCommerce Members: Restricts exclusive content only to members. Integrates natively with WooCommerce.
  • Mailchimp Automation: Welcome packets delivered to the right people at the right time and intelligent list management based on user behaviors and active triggers.

 

Another Website Makeover


Every site has a beginning! Here are some screenshots of what Dr. Keith’s old site looked like when we began working with him in 2012. What a long, strange trip it’s been!

That’s one happy Integral Pscychologist / Best-Selling Author!


  • Christopher is responsive, professional, informed, creative, reliable, supportive, conscientious and honest. What more can I say?
    Dr. Keith Witt
    Clinical Psychologist, Teacher, Author
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