What your website visitors want to see – and how to lose them

In Marketing, Resources by Christopher Michael FoleyLeave a Comment

Why it matters:
You’ve got 5 seconds to grab a visitor’s attention and you have to earn them all over again after every scroll or click.

Why it matters:
You’ve got 5 seconds to grab a visitor’s attention and you have to earn them all over again after every scroll or click.

 
Image

I saw an article on Inc.com entitled "Almost Half of Your Visitors Leave Your Website if They See 1 of These 3 Things." The article had some very useful information about what your visitors want to see on your site, though due to some sort of lapse in editorial oversight they forgot to mention the These 3 Things. Oh well. I've summarized what your visitors need to see here in this post.

Unless you have a great idea, great creatives, and a great marketing plan, you’re going to fail, especially on mobile.Steve Espinosa

The article I linked to above is worth clicking through. It's got some pretty good ideas about when it's appropriate to try to handle the marketing on your own, and when and why you'd want to hire professionals to help you hit your goals. 

There's also a video at the end of the post entitled Almost Half of Your Visitors Leave Your Website if They See 1 of These 3 Things. Of course, this video doesn't reveal the These 3 Things either, but it does have a soundbite in there from Steve Espinoza, who has been the CEO of companies such as PixelFish, AppStack, Puzzle Piece -- all of which were either acquired by private equity firms or larger companies. He’s now Product Manager of the United States Digital Service at the White House, so take that as you will. He certainly knows his stuff.

Here's what Steve says: “Unless you have a great idea, great creatives, and a great marketing plan, you’re going to fail, especially on mobile.”

Wow. How's about that? He's saying you've got to have a plan and you've got to be able to execute on that plan. Seems simple, but it's not. Very few small businesses are doing this bit well. 

Alright, enough of that, here are the statistics that you're looking for: 

 

What Web Surfers Want

How to turn people off from (and on to) your site
0%
of visitors

leave a website if images won't load or take too long to load.

0%
of visitors

will leave a company's website if there's no contact information or phone number.

0%
of visitors

will stop engaging with a website if they find it unattractive.

0%
of worldwide users

access the web via mobile devices.

Sources: Adobe, Blue Corona, KoMarketing, StatCounter
 

In closing. Do you need some help with this?

Hey, maybe you've got this stuff handled. And maybe you don't. If yours is like most of the small to medium-sized businesses I come into contact with, you could use a hand with some or all facets of putting your web strategy together and getting it off the ground. That's what we do here. Reach out, I'd love to talk with you. 

Cheers! 

Christopher

 

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