Process

Our approach is results-driven, informed by analytics & insights, and is replicable across nearly all projects.

Look, we've been at this a really long time. We've worked with many customers across many verticals. We got this.

A process in four phases

We've worked out a unique system for getting your web project out into the world.

14+ years in the business has earned us a lot of insight into what works and what doesn't work.

1

Discovery

PHASE 1: We work to understand your goals, your business and what it will take to "WOW" your customer. There's a fair amount of traffic analysis in this phase as well as a strong competitive analysis to find out what your competitors are doing -- right and wrong -- in your space.

2

Concept

PHASE 2: We approach our website solutions from a marketing standpoint first. Too often this process is done backwards, where the marketing strategy is assembled later to fit the site. That method is very common and it doesn't produce the best results. This phase concludes with a fully-crafted website narrative.

3

Blueprint

PHASE 3: This is when the fun really starts. We take your customer-centric website narrative and use that to map our your visitor flow. This is also called the Customer Journey. The design engine kicks into action as we develop your sitemap, wireframes, conversion diagrams, and fully-designed page mockups. This phase is highly collaborative and is where the creative juices reach a boiling point.

4

Architecture

PHASE 4: Cue the engineers. This is where we get to building. Mobile-responsive web pages inside of an easy-to-manage content management system (CMS) with all of the features you'll need to drive your website and your marketing strategy towards your goals. We test, we adjust, refine, and test some more ensuring that everything is as it needs to be. We don't launch until you say GO and we don't stop until you're happy.

A process in four phases

We've worked out a unique system for getting your web project out into the world.

14+ years in the business has earned us a lot of insight into what works and what doesn't work.

1

Discovery

PHASE 1: We work to understand your goals, your business and what it will take to "WOW" your customer. There's a fair amount of traffic analysis in this phase as well as a strong competitive analysis to find out what your competitors are doing -- right and wrong -- in your space.

2

Concept

PHASE 2: We approach our website solutions from a marketing standpoint first. Too often this process is done backwards, where the marketing strategy is assembled later to fit the site. That method is very common and it doesn't produce the best results. This phase concludes with a fully-crafted website narrative.

3

Blueprint

PHASE 3: This is when the fun really starts. We take your customer-centric website narrative and use that to map our your visitor flow. This is also called the Customer Journey. The design engine kicks into action as we develop your sitemap, wireframes, conversion diagrams, and fully-designed page mockups. This phase is highly collaborative and is where the creative juices reach a boiling point.

4

Architecture

PHASE 4: Cue the engineers. This is where we get to building. Mobile-responsive web pages inside of an easy-to-manage content management system (CMS) with all of the features you'll need to drive your website and your marketing strategy towards your goals. We test, we adjust, refine, and test some more ensuring that everything is as it needs to be. We don't launch until you say GO and we don't stop until you're happy.

"I have worked with Christopher now for the past 5 years almost. Each project required him to translate my scientific conceptual framing into audience-attracting web design. His meticulous and precise attention to detail has produced platinum websites that amplify our mission and vision in a phenomenal way."

YONETTE FELICITY THOMAS, PhD

Founder and CEO,
UrbanHealth360 & Strategic Transitions, LLC

"Christopher wants the best for your brand. No matter the project or idea, he’s right there with you, bringing industry-leading ideas to the table - all to help make you and your brand shine! It’s the main reason I recommend him to other business leaders who want to have that edge on the web!"

ERIC HODGDON

TEDx Speaker, Author, Trainer, Chief of Staff
Rooftop Leadership

"Christopher has helped me on numerous projects related to improving the quality and effectiveness of my website and marketing efforts. Everything from conceptualizing and structuring my offerings, marketing copy, layout design and more has benefited immensely from his level of care, understanding, expertise, and attention to detail. He has been the voice of reason and honest feedback that I've needed to assist my business in moving forward in a direction that I feel great about. He's a rare gem in the web space and I'm grateful for his first-class service. I give PXLPOD the highest recommendation!"

ADAM FRIEDMAN

Owner,
Advanced Athletics

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