Process

Our approach is results-driven, informed by analytics & insights, and is replicable across nearly all projects.

Look, we've been at this a really long time. We've worked with many customers across many verticals. We got this.

A process in four phases

We've worked out a unique system for getting your web project out into the world.

14+ years in the business has earned us a lot of insight into what works and what doesn't work.

1

Discovery

PHASE 1: We work to understand your goals, your business and what it will take to "WOW" your customer. There's a fair amount of traffic analysis in this phase as well as a strong competitive analysis to find out what your competitors are doing -- right and wrong -- in your space.

2

Concept

PHASE 2: We approach our website solutions from a marketing standpoint first. Too often this process is done backwards, where the marketing strategy is assembled later to fit the site. That method is very common and it doesn't produce the best results. This phase concludes with a fully-crafted website narrative.

3

Blueprint

PHASE 3: This is when the fun really starts. We take your customer-centric website narrative and use that to map our your visitor flow. This is also called the Customer Journey. The design engine kicks into action as we develop your sitemap, wireframes, conversion diagrams, and fully-designed page mockups. This phase is highly collaborative and is where the creative juices reach a boiling point.

4

Architecture

PHASE 4: Cue the engineers. This is where we get to building. Mobile-responsive web pages inside of an easy-to-manage content management system (CMS) with all of the features you'll need to drive your website and your marketing strategy towards your goals. We test, we adjust, refine, and test some more ensuring that everything is as it needs to be. We don't launch until you say GO and we don't stop until you're happy.

A process in four phases

We've worked out a unique system for getting your web project out into the world.

14+ years in the business has earned us a lot of insight into what works and what doesn't work.

1

Discovery

PHASE 1: We work to understand your goals, your business and what it will take to "WOW" your customer. There's a fair amount of traffic analysis in this phase as well as a strong competitive analysis to find out what your competitors are doing -- right and wrong -- in your space.

2

Concept

PHASE 2: We approach our website solutions from a marketing standpoint first. Too often this process is done backwards, where the marketing strategy is assembled later to fit the site. That method is very common and it doesn't produce the best results. This phase concludes with a fully-crafted website narrative.

3

Blueprint

PHASE 3: This is when the fun really starts. We take your customer-centric website narrative and use that to map our your visitor flow. This is also called the Customer Journey. The design engine kicks into action as we develop your sitemap, wireframes, conversion diagrams, and fully-designed page mockups. This phase is highly collaborative and is where the creative juices reach a boiling point.

4

Architecture

PHASE 4: Cue the engineers. This is where we get to building. Mobile-responsive web pages inside of an easy-to-manage content management system (CMS) with all of the features you'll need to drive your website and your marketing strategy towards your goals. We test, we adjust, refine, and test some more ensuring that everything is as it needs to be. We don't launch until you say GO and we don't stop until you're happy.

"We hired PXLPod to design, build, and host our new website. The entire experience was smooth and the traffic has exceeded our expectations. We are forever grateful!”

CHRIS JASKEIWICZ

President,
Advantage Video

"Christopher's technical knowledge and capabilities are deep and always beyond current, and I know I can fully rely on him and his team to do great things — allowing me to focus on what *I* do best. What's really made working with him for over a decade such a great experience, though, is his emotional intelligence, his ability to really "get" me and the folks I want to reach. That's a rare experience anywhere, let alone in the world of tech, and it's what puts his work way over the top."

MARSHA LUCAS, PhD

Psychologist • Neuropsychologist
Psychotherapy, Washington D.C.

"Christopher has deep technical knowledge in all of the areas we really needed help: inbound marketing, SEO, SEM, effective web design and development, social media strategy and especially, how to manage me, the CEO. His ability to cleverly weave various packages into a seamless user experience has been instrumental in bringing accolades to the project."

MARK SYLVESTER

Strategist - Storyteller
TEDx Santa Barbara

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