Process

Our approach is results-driven, informed by analytics & insights, and is replicable across nearly all projects.

Look, we've been at this a really long time. We've worked with many customers across many verticals. We got this.

A process in four phases

We've worked out a unique system for getting your web project out into the world.

14+ years in the business has earned us a lot of insight into what works and what doesn't work.

1

Discovery

PHASE 1: We work to understand your goals, your business and what it will take to "WOW" your customer. There's a fair amount of traffic analysis in this phase as well as a strong competitive analysis to find out what your competitors are doing -- right and wrong -- in your space.

2

Concept

PHASE 2: We approach our website solutions from a marketing standpoint first. Too often this process is done backwards, where the marketing strategy is assembled later to fit the site. That method is very common and it doesn't produce the best results. This phase concludes with a fully-crafted website narrative.

3

Blueprint

PHASE 3: This is when the fun really starts. We take your customer-centric website narrative and use that to map our your visitor flow. This is also called the Customer Journey. The design engine kicks into action as we develop your sitemap, wireframes, conversion diagrams, and fully-designed page mockups. This phase is highly collaborative and is where the creative juices reach a boiling point.

4

Architecture

PHASE 4: Cue the engineers. This is where we get to building. Mobile-responsive web pages inside of an easy-to-manage content management system (CMS) with all of the features you'll need to drive your website and your marketing strategy towards your goals. We test, we adjust, refine, and test some more ensuring that everything is as it needs to be. We don't launch until you say GO and we don't stop until you're happy.

A process in four phases

We've worked out a unique system for getting your web project out into the world.

14+ years in the business has earned us a lot of insight into what works and what doesn't work.

1

Discovery

PHASE 1: We work to understand your goals, your business and what it will take to "WOW" your customer. There's a fair amount of traffic analysis in this phase as well as a strong competitive analysis to find out what your competitors are doing -- right and wrong -- in your space.

2

Concept

PHASE 2: We approach our website solutions from a marketing standpoint first. Too often this process is done backwards, where the marketing strategy is assembled later to fit the site. That method is very common and it doesn't produce the best results. This phase concludes with a fully-crafted website narrative.

3

Blueprint

PHASE 3: This is when the fun really starts. We take your customer-centric website narrative and use that to map our your visitor flow. This is also called the Customer Journey. The design engine kicks into action as we develop your sitemap, wireframes, conversion diagrams, and fully-designed page mockups. This phase is highly collaborative and is where the creative juices reach a boiling point.

4

Architecture

PHASE 4: Cue the engineers. This is where we get to building. Mobile-responsive web pages inside of an easy-to-manage content management system (CMS) with all of the features you'll need to drive your website and your marketing strategy towards your goals. We test, we adjust, refine, and test some more ensuring that everything is as it needs to be. We don't launch until you say GO and we don't stop until you're happy.

"One of the best decisions we ever made was to work with an American company, PXLPod Web Strategy, for our website and custom store management since we didn’t fit into any standard subscription software with our custom shipping schedule. Americans, generally speaking and respective of Italians, have a more rational and efficient approach to business and are 10 years ahead of us in Italy in terms of technology."

LINDSAY GABBARD

Co-Owner/Somelier,
Rimessa Roscioli, Rome

"We can honestly say Chris has been the best decision for our online presence in the last 20 years. We are on all major collector sites ebay, Amazon plus. Chris has evened the playing field with our site and gave us the look and feel that surpasses many other sites. The redesign, look and speed are the best we have ever had in our 40 years of business. Our presence is now established and we hope to build on what Chris has developed for us. Highly recommend Chris and PXLPOD for your venture into any online experience."

Charles Pira

Owner/Operator
Peewee Comics

"Christopher knows my business really well. He has taken the time to learn about my objectives and the outcomes I want from my website. His intimate understanding of my business goals makes him part of my team, in that he can offer suggestions and comment on material that I deliver them when he needs new content. He’ll ask, "Are you sure this is the most effective way to present that new offering?" Which sparks a conversation where the best idea wins, I love that."

KYMBERLEE WEIL

Stupendous Badass
Storytelling School

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