Process

Our approach is results-driven, informed by analytics & insights, and is replicable across nearly all projects.

Look, we've been at this a really long time. We've worked with many customers across many verticals. We got this.

A process in four phases

We've worked out a unique system for getting your web project out into the world.

14+ years in the business has earned us a lot of insight into what works and what doesn't work.

1

Discovery

PHASE 1: We work to understand your goals, your business and what it will take to "WOW" your customer. There's a fair amount of traffic analysis in this phase as well as a strong competitive analysis to find out what your competitors are doing -- right and wrong -- in your space.

2

Concept

PHASE 2: We approach our website solutions from a marketing standpoint first. Too often this process is done backwards, where the marketing strategy is assembled later to fit the site. That method is very common and it doesn't produce the best results. This phase concludes with a fully-crafted website narrative.

3

Blueprint

PHASE 3: This is when the fun really starts. We take your customer-centric website narrative and use that to map our your visitor flow. This is also called the Customer Journey. The design engine kicks into action as we develop your sitemap, wireframes, conversion diagrams, and fully-designed page mockups. This phase is highly collaborative and is where the creative juices reach a boiling point.

4

Architecture

PHASE 4: Cue the engineers. This is where we get to building. Mobile-responsive web pages inside of an easy-to-manage content management system (CMS) with all of the features you'll need to drive your website and your marketing strategy towards your goals. We test, we adjust, refine, and test some more ensuring that everything is as it needs to be. We don't launch until you say GO and we don't stop until you're happy.

A process in four phases

We've worked out a unique system for getting your web project out into the world.

14+ years in the business has earned us a lot of insight into what works and what doesn't work.

1

Discovery

PHASE 1: We work to understand your goals, your business and what it will take to "WOW" your customer. There's a fair amount of traffic analysis in this phase as well as a strong competitive analysis to find out what your competitors are doing -- right and wrong -- in your space.

2

Concept

PHASE 2: We approach our website solutions from a marketing standpoint first. Too often this process is done backwards, where the marketing strategy is assembled later to fit the site. That method is very common and it doesn't produce the best results. This phase concludes with a fully-crafted website narrative.

3

Blueprint

PHASE 3: This is when the fun really starts. We take your customer-centric website narrative and use that to map our your visitor flow. This is also called the Customer Journey. The design engine kicks into action as we develop your sitemap, wireframes, conversion diagrams, and fully-designed page mockups. This phase is highly collaborative and is where the creative juices reach a boiling point.

4

Architecture

PHASE 4: Cue the engineers. This is where we get to building. Mobile-responsive web pages inside of an easy-to-manage content management system (CMS) with all of the features you'll need to drive your website and your marketing strategy towards your goals. We test, we adjust, refine, and test some more ensuring that everything is as it needs to be. We don't launch until you say GO and we don't stop until you're happy.

“We’ve had a long partnership with PXLPOD and I’ve personally worked closely with Chris to support the implementation of our web projects, maintain the website, and integrate digital marketing flows. His expertise has resulted in a modern website that can accommodate the increasing range of functions and features that we need. His approach blends operational efficiencies, creative expertise, data-oriented decision-making and mentorship. Chris emphasizes best-practices; projects based on optimization and performance upgrades support better data practices and help to leverage further digital opportunities. I highly recommend PXLPOD for any business owner – at this point it’s almost inefficient not to!”

HELENA LEATHERS

Senior Marketing Manager,
Mission Wealth

"One of the best decisions we ever made was to work with an American company, PXLPod Web Strategy, for our website and custom store management since we didn’t fit into any standard subscription software with our custom shipping schedule. Americans, generally speaking and respective of Italians, have a more rational and efficient approach to business and are 10 years ahead of us in Italy in terms of technology."

LINDSAY GABBARD

Co-Owner/Somelier,
Rimessa Roscioli, Rome

"The combination of Chris' intelligence, vast experience and dedication to performance always results in the optimization of a client’s budget and investment. His ideas, passion, and candor are refreshing as he will communicate what you really need to know that best serves your organization, and importantly, your customers."

MICHAEL GUARNIERI

Making Brands Famous on Podcasts & Radio.
NuMedia Mix

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