Process

Our approach is results-driven, informed by analytics & insights, and is replicable across nearly all projects.

Look, we've been at this a really long time. We've worked with many customers across many verticals. We got this.

A process in four phases

We've worked out a unique system for getting your web project out into the world.

14+ years in the business has earned us a lot of insight into what works and what doesn't work.

1

Discovery

PHASE 1: We work to understand your goals, your business and what it will take to "WOW" your customer. There's a fair amount of traffic analysis in this phase as well as a strong competitive analysis to find out what your competitors are doing -- right and wrong -- in your space.

2

Concept

PHASE 2: We approach our website solutions from a marketing standpoint first. Too often this process is done backwards, where the marketing strategy is assembled later to fit the site. That method is very common and it doesn't produce the best results. This phase concludes with a fully-crafted website narrative.

3

Blueprint

PHASE 3: This is when the fun really starts. We take your customer-centric website narrative and use that to map our your visitor flow. This is also called the Customer Journey. The design engine kicks into action as we develop your sitemap, wireframes, conversion diagrams, and fully-designed page mockups. This phase is highly collaborative and is where the creative juices reach a boiling point.

4

Architecture

PHASE 4: Cue the engineers. This is where we get to building. Mobile-responsive web pages inside of an easy-to-manage content management system (CMS) with all of the features you'll need to drive your website and your marketing strategy towards your goals. We test, we adjust, refine, and test some more ensuring that everything is as it needs to be. We don't launch until you say GO and we don't stop until you're happy.

A process in four phases

We've worked out a unique system for getting your web project out into the world.

14+ years in the business has earned us a lot of insight into what works and what doesn't work.

1

Discovery

PHASE 1: We work to understand your goals, your business and what it will take to "WOW" your customer. There's a fair amount of traffic analysis in this phase as well as a strong competitive analysis to find out what your competitors are doing -- right and wrong -- in your space.

2

Concept

PHASE 2: We approach our website solutions from a marketing standpoint first. Too often this process is done backwards, where the marketing strategy is assembled later to fit the site. That method is very common and it doesn't produce the best results. This phase concludes with a fully-crafted website narrative.

3

Blueprint

PHASE 3: This is when the fun really starts. We take your customer-centric website narrative and use that to map our your visitor flow. This is also called the Customer Journey. The design engine kicks into action as we develop your sitemap, wireframes, conversion diagrams, and fully-designed page mockups. This phase is highly collaborative and is where the creative juices reach a boiling point.

4

Architecture

PHASE 4: Cue the engineers. This is where we get to building. Mobile-responsive web pages inside of an easy-to-manage content management system (CMS) with all of the features you'll need to drive your website and your marketing strategy towards your goals. We test, we adjust, refine, and test some more ensuring that everything is as it needs to be. We don't launch until you say GO and we don't stop until you're happy.

"The combination of Chris' intelligence, vast experience and dedication to performance always results in the optimization of a client’s budget and investment. His ideas, passion, and candor are refreshing as he will communicate what you really need to know that best serves your organization, and importantly, your customers."

MICHAEL GUARNIERI

Making Brands Famous on Podcasts & Radio.
NuMedia Mix

"We hired PXLPod to design, build, and host our new website. The entire experience was smooth and the traffic has exceeded our expectations. We are forever grateful!”

CHRIS JASKEIWICZ

President,
Advantage Video

"I have worked with Christopher now for the past 5 years almost. Each project required him to translate my scientific conceptual framing into audience-attracting web design. His meticulous and precise attention to detail has produced platinum websites that amplify our mission and vision in a phenomenal way."

YONETTE FELICITY THOMAS, PhD

Founder and CEO,
UrbanHealth360 & Strategic Transitions, LLC

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