Web Strategy: FAQ

Web Strategy: FAQ


Hello Puny Humans and welcome to our FAQ Page!


We’ve been building websites since 2007. In that time we’ve worked with a lot of folks. We’ve learned a lot along the way and we’ve answered a lot of questions. Here are some that we hear most frequently.

These are broken up into topics to help you quickly find the answers you’re looking for.

 

Hello Puny Humans and welcome to our FAQ Page!


We’ve been building websites since 2007. In that time we’ve worked with a lot of folks. We’ve learned a lot along the way and we’ve answered a lot of questions. Here are some that we hear most frequently.

These are broken up into topics to help you quickly find the answers you’re looking for.

Website Design & Development


Your website is the heart of your online world. The hub. The mothership. The buck, quite literally, stops here. The web world has matured rapidly and user expectations are higher and more demanding than ever before. Your brand’s credibility is significantly impacted by how well you present yourself online.


We build websites as a matter of course. Sure we build websites. We build beautiful and legit websites but the reason we build websites is to give your marketing efforts a fighting chance. What’s the use of running marketing campaigns if your traffic doesn’t convert to customers?


See Our Site Packages

FAQ


Our Website Project costs vary based on the overall scope and client goals. Our packages start at $4,000, though our most popular website package is in the $6,500 range. See our Website Services page for more info.
There is no standard as most projects are different. We prefer to set realistic expectations at the beginning of any project. Most of our website projects take 4-8 weeks from kickoff to launch, including revisions.
You’ll love this. Our most common cause for delay is the client taking longer to deliver their content then they had originally estimated.
Absolutely. We build everything to be 100% mobile-responsive nowadays, and we optimize your pages across all major device screen sizes.
Yes. Each of our project packages includes two 1-hour training sessions for you and/or your staff. We’ve learned that most people begin to saturate after a 1-hour session, and so we deliver training in two sessions for that reason.
Our Web Development packages do not include copywriting, but we do offer copy and content creation as an add-on à la carte service.

eCommerce


Running eCommerce online once required learning difficult platforms which made for good shopping carts but weren’t very good for much else. Now WooCommerce adds full store capabilities to your existing WordPress website while retaining the excellent WordPress features you’ve grown to rely on.


More on eCommerce

FAQ


Oh no. We can build a world-class eCommerce system into your WordPress website using WooCommerce and other premium extensions.
Yes, and you don’t need a full shopping cart system in order to do this. We can create payment forms for you or install an event management system which is better for you if you don’t have traditional products for sale.
We recommend Stripe for almost all online use cases.
Yes. Managing your online shop will be as easy and intuitive as managing your pages and blog posts.

SEO/SEM


Good SEO begins with Keyword Research and Optimization of your existing on-page content. Your content is your key to increased organic traffic. Make every word on your pages work for you. Learn what your audience is searching for now, and use paid search ads to bring in new customers.


Our Search & Ads Services

FAQ


SEO stands for search engine optimization. It refers to techniques that help your web pages be more visible in organic search results for people who are looking for your brand, product, or service in search engines.
The first month, we will get the Analytics Dashboard in place, run a technical site crawl, conduct extensive keyword research (shared, of course) and begin on-page optimization.

Beginning month two, we continue optimizing pages and posts, start looking for opportunities based on data analysis and contribute to the content strategy. We might contribute to any number of additional tasks, including custom reports, strategy chats, clarifying data points and more. We are here to partner in your success.

We will begin working with you immediately on multiple fronts, including content strategy and development, and any immediate technical issues to address.

Depending on how well-established your website already is, we want to start seeing traction for newly optimized content in 30-45 days.

Specifically, we will have the Dashboard at our disposal, we will use Annotations in Google Analytics to provide context and we will have regular check-ins, mostly via email.

What we do is keep our Optimization + Analytics service broad, and always view our approach with an Internet Strategy hat on. SEO is just one component of a broader strategic approach.

Well.. likely not.

When you hire us to manage your AdWords account, we focus on the bottom line. This means highly granular attention to every ad, keyword and bid in the account, but it doesn’t stop there.

We share the responsibility of success when AdWords traffic hits your site. This means strategy around landing pages, user interface, calls-to-action, value proposition, offers, promotions and more.

At this time we work with Google AdWords, Facebook and Instagram Ads.

We’ve not been getting very good results with LinkedIn and Twitter ads and don’t recommend these platforms for most customers.

Want to know more about what you’re getting yourself into? Learn about our development process.

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