Got questions?
Nearly 700 websites since 2007. These are the ones we hear most.
The detailed answers about a specific plan or package live on that page; this is everything else, plus a few pointers. If yours isn’t here, the intro call is fifteen minutes.
Do you provide SEO services?
Not in the traditional sense. We’re not an SEO agency: no rank tracking, no link building, no keyword campaigns. What we do specialize in is AI visibility, which is where search is heading. We restructure websites so AI engines like ChatGPT, Perplexity and Google AI can read, trust and cite them, and we optimize sites for accessibility compliance. Both rest on the same fundamentals as traditional SEO: properly structured content, clean formatting, accurate metadata, fast pages.
Our SecurePod Care plans also include content optimization and new content every month, researched and written to earn attention from search engines and AI engines alike. That’s a big part of the SEO picture, and it’s the part that compounds.
If you need classic local SEO (Google Maps, citations), we have a partner who specializes in it and can make a referral.
Do you only build on WordPress?
Yes, by choice. Every site is WordPress on Theme.co Pro and Cornerstone, with ACF Pro for custom content, hosted on WP Engine. One stack we know deeply, on infrastructure we control, which is what lets us take responsibility for the whole site.
Do you host what you build?
Yes. Every project lands on PXLPOD infrastructure at WP Engine with our own monitoring, security, and performance layer on top. We don’t build projects we don’t host; we can’t support what we build if we lose control of the infrastructure. Essentials Hosting →
Do you write the content?
Yes, on every package. We stopped waiting for client copy years ago: it arrived late and half usable, and it held every schedule hostage. You review and approve every page before it’s designed.
What Happens After Launch?
The site moves into management. Most clients go onto SecurePod Care so updates, monitoring, and improvements are handled monthly; the rest sit on Essentials Hosting. A website is never finished. It’s managed and evolved. SecurePod Care →
Do you have experience in my industry?
Almost certainly. Nearly 700 websites since 2007 across wine, finance, health and therapy, tech, coaches and speakers, nonprofits, and more. We learn a vertical’s specific web problems before we design for it. Who we serve →
Can you build interactive tools like quote calculators?
Yes. Quote generators, recommenders, calculators, quizzes: conversion tools that capture a lead instead of dropping a visitor on a contact form. If it has an API, we can connect to it. Growth & Conversion Projects →
Will my website work on mobile?
Yes. Everything we build is fully responsive and tested across the major device sizes. You review the mobile layout in Build Studio before anything is built.
Builds and projects
Rebuilds, migrations, and growth projects. The detailed questions live on each page.
Website RebuildsHow long does it take to build a website?
It depends on the package. Launch Pad runs 2–3 weeks, Space Shuttle 5–6, Rocket Ship 6–10. Platform migrations typically 4–8 weeks. Because we write the content, the schedule holds. See the packages →
How much does a website cost?
Build packages start at $3,200. Migrations start at $5,000, growth projects at $2,500. Each page shows what’s in it and what moves the price. Website Rebuilds →
Do you provide training?
Yes. Space Shuttle and Rocket Ship include two 1-hour training sessions for you and your staff; people saturate after an hour, so we split it. Launch Pad includes one session if you want it; most Launch Pad clients are on SecurePod Care and would rather we handle the site.
What’s the most common cause of delay?
It used to be content: clients taking longer to deliver copy than they estimated, every time. We write the content now, so the usual delay is gone. What’s left is approvals, and Build Studio keeps those moving. We do have some trouble with getting quality photographs from our clients. Employee headshots, team photos, location images.
Can you move my site off Wix, Squarespace, or Shopify?
Yes. A migration is a rebuild on WordPress with your URLs mapped, rankings carried across, and your old host left behind. Migration to our hosting is always free. Platform Migration →
Hosting and management
Essentials Hosting and SecurePod Care own their own questions. These are the ones people ask before they get there.
Essentials HostingWhat’s the difference between Essentials Hosting and SecurePod Care?
Essentials is the floor: business-grade hosting, security, updates, backups, and a human who answers. SecurePod Care is the floor plus reserved hours every month worked against a growth roadmap, with compliance included. Two good answers to two different questions. Compare the two →
Why not $7 hosting?
Because it’s a shared box with hundreds of other sites on it. When one gets busy, or hacked, you feel it. Most sites that come to us for a makeover are slow because of the host, and that part is easy to fix. Essentials Hosting →
Is there a contract?
Essentials Hosting is provided on a month-to-month basis unless paid annually. Annual subscriptions:
- Receive one (1) free month of service
- Are non-refundable after thirty (30) days
- May be canceled only if the website is permanently closed or in the event of a personal emergency, subject to PXLPOD Web’s review
Will you migrate my site for free?
Yes. We move it, test it on staging, and switch DNS when it’s right. You hand us the keys to the old host and any premium licenses; that’s the whole ask. How migration works →
Is email included?
No, on purpose. Web servers make mediocre mail servers. We put clients on Google Workspace and keep the two apart.
Selling online
Stores, payment forms, memberships, and courses, all inside your WordPress site.
WooCommerce StoresDo I need Shopify or Magento?
No. We build world-class stores into your WordPress site with WooCommerce and the right extensions, so the store lives where your content does, on infrastructure we manage. WooCommerce Stores →
Can I take payments for events, tickets, or services without a store?
Yes. A Gravity Forms payment form takes the money and feeds your CRM without a cart. If you sell one thing at one price, you don’t need WooCommerce. Payment forms →
Will I be able to manage my own store?
Yes. Managing products and orders is as straightforward as managing pages and posts, and training is included with the build.
What payment gateway do you recommend?
Stripe, for almost every case. PayPal alongside it where customers expect it.
Accessibility and compliance
Most companies don’t think about website accessibility until a lawyer or an algorithm raises it. Accessibility lawsuits are cheap to file, hard to dismiss, and increasingly common, and an accessibility statement on its own won’t protect you. AI search engines now evaluate how a site actually works, so broken navigation and poor structure are a visibility problem as well.
PodShield PrivacyWhat is website accessibility?
Designing and building a website so people with disabilities can use it: screen-reader support, keyboard-only navigation, captions, sufficient color contrast, and clear structure.
Do I legally have to make my website accessible?
In many jurisdictions, yes, especially when the site is customer-facing or provides access to goods and services. In the US, courts increasingly apply the ADA to websites, and California’s Unruh Act makes claims easier to bring. Canada has federal and provincial obligations; the EU covers many digital services under the Web Accessibility Directive and the European Accessibility Act. The expectation is reasonable accessibility aligned with WCAG, not perfection. Findings language, not legal advice.
Does an accessibility statement make my site compliant?
No. A statement describes your approach and current status. Compliance depends on whether people with disabilities can actually use the site.
Does accessibility help SEO and AI visibility?
Often, yes. Accessible sites have clearer structure, better semantics, and better usability, which helps search engines and AI systems understand and surface the content.
What standard do you follow?
WCAG 2.1 Level AA, the widely adopted international standard.
Can you guarantee compliance?
No. No tool or audit can guarantee legal compliance; accessibility depends on real-world usability and evolving interpretation. Testing and remediation reduce risk and improve access, and we stay one step ahead of the firms that make a living suing small businesses over it.
Do you use automated accessibility tools?
As part of the work, alongside manual testing and remediation. No automated solution replaces thoughtful design and ongoing review.
What kinds of issues get flagged?
Missing text alternatives, low color contrast, improper heading structure, form labeling problems, keyboard traps, and other common barriers to assistive technology.
How often should we test?
After major releases, design changes, and template updates, and regularly as part of maintenance. Accessibility regresses as content and components change, which is one reason it belongs under management.
Which assistive technologies do you consider?
Screen readers, keyboard navigation, browser zoom and text resizing, voice input, and other common assistive tools, tested across a range of devices and browsers.
Is your own website fully accessible?
On most days. It’s iterative: we test monthly, work toward substantial WCAG 2.1 AA conformance, and prioritize fixes that block core tasks and navigation. Some components may not yet meet every guideline.
What forms of payment do you accept?
Any credit or debit card, and ACH transfers. Yearly hosting can also be paid by ACH.
Do you work with businesses outside North Carolina?
Yes. Most of our clients have never been in the same room with us, and a few are in Europe. Calls happen on Zoom. Where we are →
How do I get started?
Book the 15-minute intro call. We’ll tell you which door fits: a plan, a project, or just hosting. If you’d rather look first, the free AI visibility audit is the other way in. Book the call →
Who don’t you work with?
A few kinds of work we say no to, early, so nobody wastes a month. Sites that won’t be on WordPress or won’t be hosted with us. Large, committee-driven or procurement-heavy engagements where the decision sits with a group and the brief changes by meeting; we’re a small team built for owners and marketing leads who can decide. Platforms we don’t build on (Shopify, Wix, Squarespace, HubSpot CMS), except to move you off them. And anyone who wants a website babysat by the hour without a plan behind it; that’s what SecurePod Care replaces.
I’m already a client. Where do I send a task?
The Get Help menu: New Task Request for work, Helpdesk to report a problem, Billing Portal for invoices. Customer service is helpdesk@pxlpod.co.
Still have a question?
Fifteen minutes on a call answers most of them, and the rest we’ll find out together.
