The Great Google Analytics GA4 Migration of 2022
This is a big deal - let's get out ahead of it early.The Problem
You’re Probably Running Universal Analytics
Google has done it again. They'll officially sunset yet another product that millions of website owners rely on every day but in this case - and in the Googlest way possible - they offer no easy migration path or upgrade tool that will ensure a clean continuation of service without loss of vital operating data. Thanks, Google.
Universal Analytics will stop registering new hits as of July 1, 2023. While that may seem like some far off date, it’s not. July will be upon us in no time and I’m personally not looking forward to the flood of emergency support requests we’ll inevitably start fielding in Q4 and beyond. Let’s get out ahead of this and save ourselves some stress, shall we?
If you want to read more about this, Google has put together some incredibly arcane and technically-dense "help documents". You can read about Prepare for the future with Google Analytics 4, and their help docs if you're so inclined.
Why is this a problem?
Reason #1: You will lose all website data unless you upgrade.
Reason #2: The upgrade process does NOT automatically migrate your past data over from Universal Analytics. If maintaining your year-over-year analytics data is important for you and your business, this is an issue. If it's not important for you - well, no problem, right?
The Opportunity / Offer
We've partnered with the good folks over at Tribal Core to offer our existing customers a free audit and two inexpensive upgrade paths. For any of you already on PXLPOD Managed WordPress hosting, we'll help with permissions and code install, so you'll be in great hands all the way.
Many of you already know Tyler and his Tribal Core team and many of you are already working with him to manage your Google world, SEO, PPC, etc. and you're already aware of the excellent work you can expect from him and his team.
First of all, the audit is FREE - no committment required.
You're going to fall into one of 3 scenarios listed below. Most of you will benefit from Package 1 or Package 2. Only a couple of businesses in our current client stable have advanced Analytics customizations which would put them into Package 3.
Package 1 : Average User
You've got year-over-year visitor data that you do not wish to lose. You don't have an eCommerce store and you don't have any custom Goals that are being tracked.$200
base price
Upgrade from Universal Analytics
GA4 Installed and Tested
Conversion Tracking
eCommerce Integration
Google Ads Integration
Follow-up Zoom Call
Package 2 : Advanced User
You've got some custom goals you're tracking. You might have a WooCommerce or Shopify store you're tracking eComm data for. You've been running ads and want to keep all of that data in place.$500
one-time costUpgrade from Universal Analytics
GA4 Installed and Tested
Conversion Tracking
eCommerce Integration
Google Ads Integration
Follow-up Zoom Call